Hi Keanu!
I hope you had a great Black Friday & Cyber Monday weeks.
Have you ever been stuck in a checkout line? I recently was, and it wasn't pleasant.
I had just two items to scan, and the cashier was taking all eternity to serve the customers in front of me.
I got incredibly frustrated, and each moment felt like hours while I waited in line to finish my purchase.
That's exactly how your visitors feel when your website is slow. I did not skip the checkout line that day, but your website visitors will not that be that patient.
When it comes to your website, every millisecond counts. Amazon reports that they would lose 1% of revenue if their website took just 0.1 seconds (1 millisecond) extra to load. That is a scary statistic.
Everyone at MyThemeShop understands the importance of speed, and that is the reason the team spends countless hours optimizing our themes and plugins for lightning fast performance.
But you know us, we won't stop there.
In our mission to make every web owner successful, we set out to find ways we can help improve your website’s performance even further.
And, the first thing we found was caching.
Let us explain what caching is.
What's 1800 * 2525?
If you don't know, don't worry, the answer is 4,545,000 (that's 4 million, 5 hundred 45 thousand)
Now answer us again, what's 1800 * 2525?
I bet you knew the answer this time because your brain cached it.
Website caching works the same way. Instead of fetching your website data (images, text, files) from the database each time, it makes a copy of the entire page and uses that to serve visitors.
Caching is a powerful technique to improve performance, and one of the best free plugins to setup caching on your blog is the W3 Total Cache plugin.
There's only one problem. Setting up the W3 Total Cache plugin properly is complicated, time-consuming, and even intimidating.
Obviously, we had to fix that. So we set out to find the best settings for the W3 Total Cache plugin. And today is the day we are sharing it with you.
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